It is October 11, 2026, the first night of Shardiya Navratri. You walk down to your society's ground, expecting to see families dancing together in a massive, joyous circle. Instead, you see a completely different landscape. Groups of pre-teens and teenagers are standing on the periphery, holding up ring lights and smartphones. They aren't doing the traditional Garba; they are meticulously rehearsing a 15-second viral hook step for an Instagram reel. The moment the camera stops, the dancing stops. They rush to check their screens for the footage, ignoring the actual festival happening behind them. Boss, we have a serious situation on our hands. The brilliant, culturally rich nine-day marathon of Navratri has been heavily hijacked by the social media algorithm. And it is actively rewiring how our kids experience their heritage. We grew up playing Garba until our feet blistered, fueled purely by devotion, community spirit, and maybe the excitement of staying up late. Today, for m...
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